sports and sponsorships sports and sponsorships
Home Feedback Site Map
Who We Are Our Clients What We Do In The News
Our Approach  

Scott Becher, President

Scott's knowledge and experience has been cultivated over more than 15 years in the sports marketing industry at the national and international levels.

After graduating from Northwestern University with BSJ (Bachelor of Science in Journalism) and MSA (Master of Science in Advertising) degrees, Scott spent three years as a producer/director for NFL Films. There he earned Ace Award recognition, working on such productions as ESPN's "Monday Night Match-Up," HBO's "Inside the NFL," and numerous home videos.

Scott moved on to hold senior positions at two sports marketing agencies, Saatchi & Saatchi Advertising's Lifestyle Marketing Group (LMG) and McManus Group's Clarion Marketing and Communications. At LMG, he created and managed Olympic sponsorship marketing and advertising programs for clients Bristol Myers-Squibb and the United States Olympic Committee.

Scott created and developed the "Does He or Doesn't He?" Clairol Men's Hair Color promotion featuring Olympic Gold Medalists Mark Spitz, Frank Shorter and Bob Seagren. This campaign was considered ground-breaking, both in its success, as well as its creative use of Olympic spokesmen. Scott was later instrumental in the marketing and network television success of the then 41-year-old Spitz's return to competitive swimming.

At Clarion, Scott managed the portfolio of sports sponsorships owned by The Gillette Company, as well as working with top sponsorship marketers Sprint and Hershey's, among others. He was responsible for the integration of Gillette's $2 Million Challenge Series programs to include live network prime time television coverage of its Final Four and World Series events.

Sports & Sponsorships was founded by Scott in 1996.

Scott takes an active role in the industry, serving as a charter member of the board of directors of Sports Business Daily and as an Adjunct Professor in the Florida Atlantic University School of Business, where he teaches a MBA class in sports marketing. Scott is also a member of the national marketing council of the American Cancer Society's Coaches vs. Cancer initiative. He also is on the Board of Directors of the Reach for the Stars Foundation to benefit individuals with Cystic Fibrosis.



 Photo