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Insight

We do our homework

We believe it begins and ends with an in-depth understanding of our client's audience.

On the surface, it's demographics.

But you must dig deeper, uncover the psychographics. Get to know your target's spending habits, what they do with their free time. Understand their lifestyle.

Research is the foundation from which we build our roadmap. This knowledge helps ensure that our programs are on-strategy and will deliver maximum impact.

Click here to see a portion of our proprietary Sports & Sponsorships Report on sports fans. Connecting with fans starts with listening to them.

Some of the services we provide include:

  • Qualitative and quantitative sponsorship identification/evaluation
  • Rights negotiation
  • Sponsorship marketing plan development
  • Merchandising
  • Event marketing/management
  • Athlete endorsements/celebrity appearances
  • TV packaging/production
  • Evaluation of sponsorship successes/weaknesses/improvement opportunities
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