Fox SportsBiz
The last word
The perspective of agency President Scott Becher can be found in this sampling of his articles.
- Ambush Attack -- Spotting ambush marketers at the Olympics
September 25, 2000
- Marketing Share -- Athletes' endorsement power determined by fans
August 21, 2000
- Most valuable pitchman -- Fan attitudes help determine sports marketing successes
June 22, 2000
- Hot Air -- Goodyear blimp still flying high after 75 years
June 1, 2000
- Damage Control -- Marlins exec challenged with keeping, bringing back fans
April 14, 2000
- Naked Arena -- NCAA Final Four venue will be free of corporate sponsorship ads
March 17, 2000
- Sponsorship Questions -- Both sponsors, sports properties need to form clear strategies
January 25, 2000
- Advertising Athletes -- Many athletes today are focused on marketing themselves
January 14, 2000
- High-Stakes Name Game -- Most newspapers and TV networks limit mention of title sponsors' names
December 1, 1999
- Speedy Recovery -- Fans lash out over Internet and phones, sponsor reacts quickly
November 9, 1999
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